Series 2 · Is Your Website an Inviting Front Door, or a Bulletin Board? · Part 2 of 6
Someone visits your church website, likes what they see and wants to know what’s happening. Can they find an events page? And if they can, does it help them picture themselves joining in?
Some churches have no events page at all. Others have one that makes perfect sense to regular attendees but leaves everyone else guessing.
Maybe “Vertical” is going to Six Flags, or “the Sisterhood” is meeting at Panera. Those names may carry years of history for your church. A newcomer still needs to know who the group is for and whether they’re invited.
You don’t have to give up a name your people love. Just add a few helpful words: “Vertical, our middle and high school student ministry,” or “Sisterhood, a gathering for women.” That small explanation makes a real difference.
Give each event a useful preview and a clear path to the details. People should be able to tap or click to find out what it is, who it’s for, when and where it happens, and whether registration is needed. Keep those details easy to use on a phone, too.
A thumbnail can help an event stand out, but don’t make people hover over something to find essential information. Clear titles, short descriptions and an obvious registration button do more to help someone decide to come.
Try to keep the calendar 60–90 days ahead where possible, and remove or update events that have passed. A current page helps a guest feel that someone is paying attention.
True Engagement’s church website systems include events pages designed to help newcomers as well as regular attendees, with a team available to help you set them up.
This is the Tell part of the framework: share what’s happening in language anyone can understand. An events page should leave people feeling invited, not wondering whether the invitation includes them.
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