Series 3 · Beyond the Website · Part 1 of 5
Your church’s message doesn’t stay in the building when the service ends. It goes home with people. Sometimes it goes to work on a coffee mug, to the grocery store on a T-shirt, or through the school pickup line on a car window.
In the first series, we talked about making every touchpoint tell the same story. In the second, we looked at your website and the digital tools that help people connect. Now let’s look at how that message travels into the community.
Give people something they will actually use
A shirt someone enjoys wearing or a bag they reach for every week gives your church a place in everyday life. It might start a conversation. It might simply make the name familiar. Either way, it gives someone another opportunity to recognize you when they are ready to take a closer look.
And there are more options than shirts and mugs. A car magnet or window decal can carry that same message around town. Think about how often you recognize a local school or sports team that way. Your church can be just as recognizable when the design is clear and consistent.
Make it feel like the same church
Here’s the part I would pay attention to before placing an order: does this look and sound like you? The colors, logo and message should connect with what someone sees on your website, social pages, landing pages and digital advertising. They should also connect with what that person experiences when they walk through your doors.
A good-looking product is a useful starting point. A product that supports a clear message has a purpose.
At True Engagement, we help bring those pieces together. In this series, we’ll look at apparel and merch stores, signage and displays, and the creative strategy behind them. Then we’ll connect all three series to the idea that started this conversation: one church, one story, every touchpoint.
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