Series 3 · Beyond the Website · Part 5 of 5 A person rarely connects with a church through just one moment. They may notice a social post, visit the website, ask a friend a question and come on Sunday. Later, they might receive a welcome gift, join a group or volunteer. Each of those…
Series 3 · Beyond the Website · Part 4 of 5 It is easy to make one good-looking shirt. It takes a little more thought to make that shirt, your website, your welcome gift and your event banner feel like they all belong to the same church. That is where branding and strategy come in….
Series 3 · Beyond the Website · Part 3 of 5 Picture someone seeing your church on Instagram one evening, then passing your booth at a community event the next day. Would they recognize you right away? That is what coordinated signage can do. A canopy, banner or table cover helps connect the name they…
Series 3 · Beyond the Website · Part 2 of 5 Think about the shirt you choose on a day off. You probably like how it fits, how it feels and what it looks like. Church apparel works the same way. If we want people to wear it beyond Sunday, we need to create something…
Series 3 · Beyond the Website · Part 1 of 5 Your church’s message doesn’t stay in the building when the service ends. It goes home with people. Sometimes it goes to work on a coffee mug, to the grocery store on a T-shirt, or through the school pickup line on a car window. In…